Funnel Flowchart
Designer Handoff Document

Vita Bella Funnel
Complete Flowchart

Full question map and branching logic for both the Male (TRT) and Female (HRT) pathways. Every step, option, and decision point documented for implementation.

Shared Elements — Every Step

  • Progress bar: "Step X of Y" with lime fill
  • Footer: "Have Questions? Book a time to meet with us. Schedule now."
  • Smooth slide transitions between screens
  • Back button on all steps except Hero

Pricing Structure

  • 3-Month Plan: $129/mo (pre-selected, Most Popular)
  • 12-Month Plan: $116.10/mo (10% off, Best Deal)
  • California pricing: $179/mo
  • One-time consultation: $99

Shared Entry Steps

Hero Page

Entry PointDisplay

Peptides + Hormones. One Place.

One Membership. Everything Included. — $129/Month

CTA: See If You Qualify

Step 1: Gender Selection

BranchingBranching Logic

I am looking for treatments for...

Male→ Male Pathway
Female→ Female Pathway

Step 2: Let's Get You Set Up

Lead CaptureInput Fields

Enter your information below so we can personalize your experience.

First Name
Last Name
Email
Phone
CTA: Continue

Step 3: Energy & Mood

Multi-Select

Which of these do you experience?

Select all that apply

Low Energy / Constant Fatigue
Brain Fog / Poor Focus
Mood Swings / Irritability
Poor Sleep Quality
Lack of Motivation

Step 4: Physical Symptoms

Multi-Select

Any physical changes you've noticed?

Select all that apply

Muscle Loss / Hard to Build Muscle
Stubborn Weight Gain (especially belly)
Fatigue During Workouts
Slow Recovery After Exercise
Joint Pain / Stiffness

Step 5: Performance & Drive

Multi-Select

Anything else going on?

Select all that apply

Low Sex Drive
Erectile Difficulty
Decreased Stamina
Loss of Morning Erections
General Lack of Confidence

Step 6: Best Possible Outcome

Multi-Select

What is the best possible outcome for you if you're able to alleviate your symptoms?

Choose as many as you'd like

Mentally feeling better
Looking younger
Physically feeling better
Just feeling like myself again

Step 7: TRT Experience

Key Branching PointBranching Logic

Have you ever used Testosterone Replacement Therapy?

Currently on TRT→ Fast Track (Step 8a)
Used TRT in the past→ Full Path (Step 8b)
Never tried TRT→ Full Path (Step 8b)

Step 8a: Current TRT Method

Fast Track OnlySingle Select

What type of TRT are you currently using?

Injectable (Cypionate/Enanthate)
Topical Cream / Gel
Pills / Capsules
Pellets

Step 9a: Satisfaction

Fast Track OnlySingle Select

What's your biggest frustration with your current provider?

Paying too much
Not getting optimal results
Poor communication / support
Inconvenient process
Want better monitoring

Step 8b: Goals

Full Path OnlyMulti-Select

What's your #1 goal?

Select all that apply

More Energy & Focus
Build Muscle / Lose Fat
Better Sex Drive & Performance
Improve Mood & Confidence
Slow Down Aging
Overall Optimization

Step 9b: Age Range

Full Path OnlySingle Select

What's your age range?

25-34
35-44
45-54
55+

Step 10: Health Info

Input Fields

Tell us about yourself

Height
Weight
Are you currently on blood thinners? — Yes / No

Step 11: Bloodwork

Branching Logic

Do you have recent bloodwork (within the last 6 months)?

Yes, I have recent labs→ Skip to Timeline
No, I need bloodwork→ Lab Panel Selection

Step 11b: Select Lab Panel

If No Recent LabsSingle Select

Choose your bloodwork panel:

Comprehensive Blood Panel — $199 (50+ biomarkers, 90% Off)
Essential Blood Panel — $89 (34+ biomarkers, 75% Off)

Step 12: Timeline

Single Select

When are you looking to get started?

ASAP - Ready now
This week
This month
Just exploring options

Analyzing Your Profile...

Display

3-4 second animated loading screen

✓ Reviewing symptoms
✓ Matching protocols
✓ Calculating savings
✓ Preparing your plan
Auto-advances to Offer Page

Offer Page

Conversion PointDisplay

Your Performance Plan Is Ready, {Name}.

Based on your symptoms, you're a strong candidate for TRT.

12-Month Plan — $116.10/mo (Best Deal, 10% Off)
3-Month Plan — $129/mo (Most Popular) ← PRE-SELECTED
Includes: Free TRT or Enclomiphene, Doctor-led protocols, Wholesale Rx pricing, Quarterly check-ins, B12 shots ($120 value). Plus $99 one-time consultation. CTA: Get Started →

Flow Summary

PathStepsRoute
Male — Never tried TRT15 stepsHero → Gender → Get Started → 3 Symptoms → Outcome → TRT Exp → Goals → Age → Health → Labs → Timeline → Loading → Offer
Male — Currently on TRT13 stepsHero → Gender → Get Started → 3 Symptoms → Outcome → TRT Exp → Method → Satisfaction → Health → Labs → Loading → Offer
Female — Never tried HRT16 stepsHero → Gender → Get Started → Concern → 3 Symptoms → Outcome → HRT Exp → Goals → Age → Health → Labs → Timeline → Loading → Offer
Female — Currently on HRT14 stepsHero → Gender → Get Started → Concern → 3 Symptoms → Outcome → HRT Exp → Method → Satisfaction → Health → Labs → Loading → Offer

Visual Flowchart Diagram

Color Palettes

Male Pathway

Background#FFFFFF
Primary Text#1a2e1a
Accent / CTAs#C8E600
Cards#f5f0e8
Selected StateLime border + light lime fill

Female Pathway

Background#FFFFFF
Primary TextTBD (from female palette)
Accent / CTAsTBD (from female palette)
CardsSoft pink/blush tint
Selected StateAccent border + light accent fill